The Binance Coin was introduced to the cryptocurrency community in 2017 by its CEO and founder Changpeng Zhao. With the main office in Malta, this Ethereum-backed digital coin enables traders to get a discount for all fees on the Binance decentralised cryptocurrency exchange. Its native ERC20 token called BNB allows users to access a variety of unique platform features and exchange blockchain assets. The exchange is also supported by large-scale fintech companies and startups which invest substantial funds into its development. The launch of the BNB token has attracted additional attention and a new influx of investments, which may well bring the trading platform to a leading position.