Pudgy Penguins (PENGU) began as an Ethereum-based NFT project that evolved into a broader cultural brand blending gaming, merchandise, and real-world collectibles. With its token serving as a social currency, it’s used for governance, in-game purchases, and exclusive perks within a growing multi-chain ecosystem. The brand has made strides into retail (even physical toys in Walmart) and is expanding through mobile gaming and merchandise launches. Its rise reflects a shift from meme-centric roots to a broader Web3 lifestyle platform.